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The success of a project, more often than not, depends heavily on its launch. Was it able to make a good impression? Was it attractive? Did those who needed to know about the property knew about the property? Did they enjoy the property?
These are the questions you will sooner find yourself asking as you prepare your new private property launch. In Singapore, there is always a need to restate your presence on the market and claim attention to yourself. The question is, in an industry as saturated as this, how can one achieve this?
Read on and follow this six tips to having the new property launch in Singapore everyone would be clamoring to go to.
- Identify and understand the target market. Before you begin, always know your audience. What do they like? How could they be impressed? How do you catch their attention. These days, champagnes and fancy appetizers are no longer enough to attract people. The market knows what they want and are choosy with regards to how they allocate their limited time. Own that time! From parties to underwater photo booths, get to working on understanding what makes your targets tick.
- Send the right message. And that message is “You want to stay on this space!” Sell the place. Remember that all the glamor and the pizzazz are for the place to shine. Let that message guide your decisions and you’re sure on the right track.
- Let them experience the space. People who will be going to your launch are not homeless. How could you let them drink in your new property? Pull them out of the comforts of their own homes. Let them experience the beauty of the property. Trust that your property is able to attract interested parties. Let them see themselves in your property—let them see themselves in their new home!
- Timing is crucial. Study the local events. You won’t want to hold your launch on the same night as Ed Sheeran’s concert, if you’re targeting millennials (well, not unless you can get Ed Sheeran to visit your property!). Check the weather. Although no one can control the skies, it is better to be on the safe side. If ever the weather goes awry, have a backup plan.
- Social media is your friend. The hype is real! Utilize all your platforms. Don’t be satisfied with a classy pic of your property with a date and time. Go all in! Post a video tour of the property. Produce a trailer of the treats and events they’ll see on the launch. Let them have a peek of what living in the property looks like and for sure, come the launch event, they’ll be trooping in droves.
- Keep them close. According to Alexander Ali, CEO and founder of The Society Group, a Los Angeles-based PR firm, “the idea [is] to keep people in the space for as long as possible, and give them something that they couldn’t get anywhere else.” Throw in every trick: from puppies, artists, models and even underwater photo booths—just keep them close.
So what are you waiting for? Plan out your new property launch in Singapore and WOW your market!
